Design Knowledge Intermediary
Stefano Giovannoni
Stefano Giovannoni
(By Ayhan Ensici)

Stefano Giovannoni was born in  La Spezia /1954. He's got his architecture degree in Florence in 1978. Since then, he has been working in Milan not only as an architect, but also gives services as industrial and interior designer.

Giovannoni has been also teaching and doing research in Florence at the Faculty of Architecture, at Domus Academy in Milan and at the Universita del Progetto in Reggio Emilia. He has collaborated with well-known companies like Alessi, Magis, Flos, Seiko, Siemens, laufen, Oras, Inda, henkel, Oregon Scientific, Hannster, Cedderoth, lavazza, Kankio, 3M, domodinamica, Helit, etc.

How do you feed your designer core?
Design must sign its own time therefore on one side it has to be up-to-date while on the other side it must have a strong emotional and sensorial appeal so that it can easily be an object of desire for the public. From my point of view an object that doesn't satisfy these aspects is not a good product.

On which side do the designers stand? Manufacturer or user?
They should stand on both sides but I think that the most of designers do not stand nor on the manufacturers' side neither on the users' one.

Does the definition of design change after all those technological and economical developments?
No, its definition doesn't change. What actually changes is the characterization of the objects designed. As I said before, design must belong to its own time and it must have a certain appeal in order to create successful products.

Do you think that the design approaches of the future will be influenced mostly by a local culture or a common global culture?
From a global culture, although local cultures should belong to a global one. I don't think we can talk about "global" and "local" markets but about advanced or back ones.

As a designer working mostly with an artificial material, do you think that the plastics have any disturbing sense for humans? Or do you struggle for putting that feeling aside?
Those suppositions come from disinformation. Only on the PVC there's a controversy still alive, all the other artificial materials do not present any problem to their waste-disposal and do not have any bad impact on environment.

Do art and design support each other?
I think that art used to live when there was a big difference between what was rejected and what was accepted in its own contest. Nowadays body art, happenings, all the field where art used to play the main role has now been opened to every kind of contamination. The fact that there are nomore artistic avant-guardes makes art no longer existent only in the galleries; it has been dissipated everywhere.

What are the milestones of your professional life?
I try to design objects that come along the public's desires and that clearly describe my path. I like being eclectic.

What kind of design works has given you the most satisfaction?
The Girotondo. This object has been understood only from a few people and it has often been judged a "banal" product. I think it is one of the most intelligent projects ever realized on the design market and the fact of becoming in a short time a whole family of objects shows the strength of the basis it started from.

What defines the life of your designs?
The success on the market and the ability to be considered an up-to-date product for a long time.

Does design influence your lifestyle?
I think they both influence each other.

Who is Girotondo?
Girotondo is the figurative icon that has always been part of our cultures but that has always been well hidden by the design.

What do you think of Turkish design?
I don't know it well enough to give you my personal opinion

What should the priorities of design education be? What should the priorities of designers be?
To teach.To make didactic closer to a professional context and to understand how to CONIUGARE the ideas to both market and technology

Have you got a chance to glance at Designophy web-site?
Not yet but I will as soon as I find some time.



Culture you appreciate?
All the cultures are appreciable

Country you want to live in?
Not in a particular country but on a boat

Cuisine you enjoy?
Japanese cuisine and Italian way of cooking fish.

Meal you can cook?

Drink you prefer?

Cocktail you can prepare?

Painter who influences you?
No painters

Book genre you prefer?

Movie you like?
Blade Runner

Film director you like?

Author you prefer?
Jean Baudrillard

Music you listen?
I listen to every kind of music but I like electronics especially

Instrument you play?
Both guitar and bass

Design you like?
At present I'm interested in the design that expresses both a strong idea and a soft technological approach

Designer you respect?
Jonathan Ive and Naoto Fukasawa



This interview was made in 2004. Designophy ©